I was attracted to The Fred Factor, because the book shares the story of a delivery person. Mark Sanborn, an internationally known author and motivational speaker, is the author of the Fred Factor.
He identifies four principles that have been mastered by Fred the delivery person in this story. The delivery guy goes out of his way to serve his customers. Fred recognizes that his job involves more than just satisfying the person that signs his paycheck. It includes all the people who are impacted by his deliveries.
Fred purposely seeks out opportunities to make a difference in the lives of those he serves. “Everyone makes a difference” is one of the principles that Mark illuminates in the story of Fred.
If you are looking for a book that is a short read, but powerful in its message, you might want to check out Mark’s book. In this day of intense competition, we need team members who are willing to go the extra mile, always doing more than what is expected. This book presents a simple message, yet it is revolutionary. It is needed in our world today.